When we stroll by our favorite department, hardware or electronics store and see that coveted items for sale only the truly miserly among us would hesitate about making that immediate purchase.

We’d just kick ourselves if we let it get away.

When it comes to investing too many take the opposite approach.

We hear people say:

“I wanna sell and cut my losses”

Or if they have cash on the sidelines they say:

“I just wanna wait and see what the market does”

Both of these are euphemisms for:

“I want to wait until prices go back up and then I’ll buy.”

Who does that?

People whose purchasing psychology goes against even their own nature.

This is the psychology that buys high and sells low.

They would never do that regarding their coveted power tool, vehicle or designer blue jeans.

The goal of investing is buy low, sell high.

The doctor is in! Let’s have a look at that psychology.